What do you need to know about your fans?

Back to our top 5 most important objectives from last week.

Hereby, we will focus on the top objective on the list:  Getting more insights in your online community.

We approached marketing and communication professionals and asked them: Why is this objective rated so high?

Their answer is that it is important to make fans-friends. So, the better you know who they are the easier it will be to talk to them, engage them and build a relationship.

Knowing who your influencers are is the most important part.

Why are influencers so important?

• Their opinion is important and sometimes it highly depends on their review if people will like you or buy from you.
• They are more trusted because they are not paid to speak well about you, but share their own experience.
• If you are mentioned by these influencers that builds trust in the communities they are in
• They can give you good tips about product development
• Establishing a lasting conversation and relationship with them, contributes to your brand/company image

How to identify influencers?

Various monitoring and analytic tools can tell you how many followers or fans you have. The more important information, though, is who of them are the most engaged with your company or brand, who are the influencers and ambassadors, how trusted their opinion is and how many people are following them.

More sophisticated tools can even tell you who of your fans buy your product/service and how much money they spend on it.

This is a lot of data!

That is why it is essential to have one tool that summarizes all in a clear and actionable way.

Social Brand Builder Reporting