How to improve brand awareness through social media?

Continuing the discussion about objectives connected to social media, we move one place down in our respondent’s ranking to focus on the next most important objective: Improving brand awareness.

As discussed last week, knowing your influencers, approaching and engaging them to reach broader public is a basic step in the process. But, there are more useful things to know in order to build a good strategy and effective tactics for improving your brand awareness.

 For example:

• How many people do you really reach with your social media activities?
• How many people can you possibly reach with your campaigns or messages?
• Who are they (age, gender)?
• Where do they come from?

 Social Brand Builder report:

Based on this knowledge you can start your campaign, contest, discussion or event, in order to reach more people, tell them about your company, product or brand and engage them in your conversation.

But then, you would want to know the result of your work and efforts:

•  How effective your campaign was?
•  Did it attract new fans and how many?
•  In which moment did it create most buzz and interest?

Social Brand Builder report: 

This information will give you a good overview on:

•  Where you stand on the path to your goal
•  How effective your campaigns are
•  Signals if something must be changed or improved
•  At what moment you should to react

Through a good social dialogue and campaigns people enjoy, share and talk about, you can make your brand much stronger and well recognized.  

 Next week we will focus on how to improve the dialogue with your community by monitoring and measuring social media.

So, stay in touch for more interesting insights.